Exploring Boundaries through Multiple Mediums
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We’ve all heard the saying “Jack of all trades, master of none,” but today, many artists are challenging that notion—and Natasha is one of them, a Bangalore based photographer and visual artist. Her creative journey spans a diverse range of disciplines, each enriching the other in unexpected ways.
Can you explain what you do and why you do it?
It's a bit hard to fully capture what I do in just a few words. I’d say I’m a photographer and visual artist, but my creative journey has taken me into many different areas—graphic design, styling, makeup, production, video editing, drawing, cooking, and even analogue photography. I genuinely enjoy exploring all of it. Creating is second nature to me—it's how I make sense of the world. I hope to keep learning, evolving, and experimenting as I go.
What challenges have you faced in expanding your practice beyond photography, and how did you overcome them?
How important is change for an artist?
One of the biggest challenges in expanding my practice beyond photography was learning to navigate the technical aspects—things like lighting and production. Being entirely self-taught, I also had to spend considerable time understanding the fundamentals of photography itself. My background in fashion design gave me a strong visual sensibility, but translating that into a technically refined photographic practice took a lot of trial, research, and hands-on experimentation.
A recent turning point was getting the chance to assist Madhavan Palanisamy—one of my favorite photographers and artists—in Chennai. Collaborating with him on large-scale projects gave me invaluable practical experience and opened up new perspectives on creative direction, teamwork, and problem-solving.
Change is the only constant—and for me, it’s essential for growth. I can’t speak for every artist, but I know that staying in one place for too long makes it hard for me to stay inspired. Change challenges me, pushes me out of my comfort zone, and opens the door to new experiences, people, and perspectives. Ever since I started freelancing right after college, no two days have looked the same—and I’ve grown to really appreciate that unpredictability. I also believe that adaptability is one of the most important traits an artist can have.
Your favourite piece of work?
That’s such a tough question—and honestly, my answer keeps changing, haha. I think it’s possible to both love and be frustrated with the same piece. On one hand, I know the effort and intention that went into it, but on the other, I can’t help but see how it could have been better. I imagine that’s a pretty common struggle for most creatives.
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How do you manage/overcome overwhelming moments?
I don’t suppress or control my emotions—I let myself feel them without judgment. If I’m sad, I allow it. If I’m happy, I embrace it. If I need to cry, I cry. If I’m excited, I jump and scream. Every emotion is temporary, so I let it flow through me rather than holding on to it.
How do you deal with overwhelming moments?
When I first started, photography was an emotional outlet—a way to cope during difficult times in college and throughout the pandemic. It was always there for me. But that same drive to constantly create eventually led to burnout. That’s when I realized I need to move fluidly between different mediums to avoid feeling stuck.
Last year, I discovered how much I enjoy being part of larger projects—collaborative spaces where everyone plays their role, and you’re surrounded by a team that genuinely wants to see you grow and succeed.
Outside of work, spending time with my partner and friends helps keep me grounded. It gives me space to pause, breathe, and just exist—especially in a world that often feels overwhelming. Those moments are a reminder that I don’t always have to be in creation mode.
Are there particular cultures, subcultures, or traditions that inspire your work or visual storytelling?
I love this question, haha. Ever since college, I’ve been especially intrigued by fashion subcultures—I’m not sure how much they’ve influenced me on a subconscious level, but I suspect they’ve left a mark. Lately, I’ve been drawing a lot of inspiration from vintage Indian advertising, blending those aesthetics with present-day countercultural themes to reflect and reinterpret contemporary society. My work leans heavily on color, and there’s something about those vintage palettes that just resonates in a unique way.
What does your collaboration process typically look like when working with other creatives?
I really enjoy collaborating with other creatives—it’s usually a very fluid and open process. Most of the time, we connect through Instagram, and if we happen to be in the same city, we’ll set a date and start bouncing ideas around. A lot of the magic happens spontaneously—drawing inspiration from the clothes, the location, or even the mood of the day. Sometimes the spark comes later, during editing or while adding graphic elements. When two distinct styles come together, it often leads to something unexpectedly unique. Plus, it’s such a fun way to build creative friendships.
Looking ahead, what kinds of collaborations or projects are you most excited to explore?
Lately, I’ve really been enjoying working with music artists—there’s something uniquely powerful about pairing visuals with sound and blending those two creative worlds. It opens up so many exciting possibilities for expression.
I’m also keen to explore new directions, like creating and photographing tablescapes, and diving deeper into experimental concepts involving hair and makeup.
Project-wise, I’d love to collaborate with small brands that have a distinct voice, and get more into mixed media work. I’m also deeply interested in documenting Indian textiles and crafts, or working with brands that are preserving and celebrating those traditions.