A Postcard, made to be cherished.
Embroidered Postcards creates artisanal hand embroidered souvenirs for people and places you love and have built memories with.
Inspired by flora around us, it aims to slow one down to resume the joys of writing and sending postcards that can be cherished for a lifetime.
In a world of e-cards, voice notes and DMs, what does a postcard offer that digital communication simply can't?
‘Writing requires us to pause, says Tulika, founder of Embroidered Postcards. It gives us the time to sit with our thoughts, process our emotions, and express them with intention. When you put pen to paper, those feelings become tangible in a way that digital communication
rarely can.
I believe analog forms of expression have become more meaningful than ever. We spend so much of our lives on screens that something physical like a handwritten note feels deeply personal. It carries the marks of the person who made it and the person who wrote it.
These postcards are rarely just a means of communication; they become personal heirlooms. They capture a feeling, a place, or a relationship at a moment in time, preserving it in a form that can be held, revisited, and treasured long after the message has been read. The stories shared through them are often about love, gratitude, longing, celebration,
or remembrance.
More than anything, they reflect the desire to slow down and tell someone, you matter enough for me to make this moment last.’
Your work is deeply rooted in botanicals and florals. Could you walk us through your process?
‘I'm a trained textile designer, and nature has always been the greatest source of inspiration in my practice.
As designers, we often look to the natural world because it holds endless lessons in colour, texture, rhythm, and form.
At the same time, I carry a quiet fear that in our increasingly urban and fast-paced lives, we're losing our relationship with nature. We spend less time observing the flowers that bloom around us, the birds that visit our balconies, the changing seasons, or the trees that line our streets.
I think this sense of longing resonates with many of us. Nature has an incredible ability to calm us, ground us, and bring us joy. There is a constant desire in me to spend more time with the local landscapes around me, to notice native flowers, old trees, gardens, birds, and the small moments of beauty we often walk past.
I believe many of our earliest memories are tied to nature: climbing trees, collecting flowers, watching butterflies, or simply playing outdoors. Those childhood relationships with nature stay with us, and themes of nostalgia, wonder, and longing naturally find their way into my work.’
What does slowing down mean to you personally, and how do you balance creating with intention while also running a handmade business?
‘I don't rely entirely on Embroidered Postcards for my livelihood, and I think that gives me the freedom to create with intention rather than urgency.
The brand has always been rooted in meaning, craftsmanship, and slowness, and we consciously advocate that philosophy with our customers.
It has never been our intention to scale at the cost of losing the emotion and thought behind each piece.
Every postcard is made to be deeply personal, and preserving that feeling is far more important to us than increasing volume.
We measure our success through the connections our work creates rather than the number of orders we receive. Whether there is one order or a hundred, if a customer doesn't feel moved by the piece or connected to the story behind it, those hundred orders hold little value.
We'd much rather create one postcard that genuinely means something to someone than many that don't.’
Was there a moment you realized people weren't just buying your work, but preserving memories?
‘I remember feeling incredibly flattered when customers started sharing photographs of the postcards framed in their homes. That was the moment I realised they weren't simply being used to send a message, they were being appreciated as works of art, something to live with and revisit every day. In fact, it was because of this that we eventually began offering frames as well.
There is immense joy in seeing people connect so deeply with something you've made by hand. Knowing that a piece has moved someone enough to preserve it continues to inspire us and encourages us to create with the same sincerity and emotion.
Our vision has always been to reinvent the modern postcard as an artisanal souvenir, something that carries equal parts nostalgia and beauty. Years later, if someone rediscovers one of our postcards tucked inside a book or a drawer, I hope it instantly transports them back to a person, a place, or a feeling they thought they had forgotten.
If it can evoke that memory, then it has fulfilled its purpose.’
‘I remember feeling incredibly flattered when customers started sharing photographs of the postcards framed in their homes. That was the moment I realised they weren't simply being used to send a message, they were being appreciated as works of art, something to live with and revisit every day. In fact, it was because of this that we eventually began offering frames as well.
There is immense joy in seeing people connect so deeply with something you've made by hand. Knowing that a piece has moved someone enough to preserve it continues to inspire us and encourages us to create with the same sincerity and emotion.
Our vision has always been to reinvent the modern postcard as an artisanal souvenir, something that carries equal parts nostalgia and beauty. Years later, if someone rediscovers one of our postcards tucked inside a book or a drawer, I hope it instantly transports them back to a person, a place, or a feeling they thought they had forgotten.
If it can evoke that memory, then it has fulfilled its purpose.’
